When demand goes down, production must also go down. If you do not want the situation that happened to Snapchat (Its Spectacles glasses collection), then you must listen to your audience, an audience that now seems to opt for digital cameras onboard mobile devices.
Nikon faces restructuring
It is already official that soon one of Nikon’s factories in Asia will close, which leads us to believe that the decrease in demand is being considered. The general public prefers the cameras integrated into technological devices because they are cheaper and also easier to use since users usually opt for preset settings. It is true that the quality offered by photos taken with a smartphone still can not compete with the quality offered by certain more sophisticated DSLR cameras, but as indicated in SlashGear, we can only speak for the moment, as the improvement in areas such as Low light photography is remarkable and promises a lot for the future. But in addition to narrowing its offer of digital cameras, Nikon should also start thinking about eyeing other sectors or areas of the market. In the same way that the company is aimed at the fight against diabetes, its knowledge in the field of the image can serve the company to gain market and diversify its offer in other sectors.
Short-term changes
In addition to opening horizons, Nikon should do it fast. The company itself has budgeted a 24 percent reduction in sales from its low-end devices, which can easily be understood that as soon as Nikon have to implement new changes. The closure of the factory in China dedicated to compact cameras and low-end cameras gives us a clue as to where the future Nikon market can move. Putting the spotlight on the sector of professionals could end up being an optimal solution. So, what do you think about this? Simply share your views and thoughts in the comment section below.
